Bashian & Associates, Inc. builds sales by building relationships with advertising agencies and prospects. We pride ourselves in our professional sales approach, which gives you a highly-motivated and dedicated sales staff focused on your needs.
In addition, we’ve developed an outstanding record in exhibit space sales for trade and professional associations.
We offer the following services:
- Advertising sales management or representation on a regional or national basis.
- Management of trade show exhibit sales including the development of a professional exhibitor prospectus and contracting with exhibit hall decorators and other services providers.
- Media kit development and production.
- Contribution to the development of an editorial calendar and recommendation of special supplements to increase advertising sales.
- Development of a marketing strategy that combines the editorial calendar with special association activities to advance a trade association’s goals.
- Development of programs to increase association membership in vendor/supplier categories.
Trade Show Sales Experience
Our range of expertise includes developing a base of prospective exhibitors. We do this by covering many similar industry trade shows to identify and speak personally to exhibitors.
We can plan the marketing campaign, assisting with the development of the exhibitor prospectus, and other collateral material used to promote exhibit booth sales.
Finally, our team is on the floor of the exhibit hall working closely with the show decorator to ensure a successful trade show experience for exhibitors and attendees as well.
Publication Management & Research
Bashian & Association, Inc. has partnered with Stratton Publishing & Marketing, Inc. for the last 25 years. Stratton Publishing is a well respected organization specializing in providing outsourced publication management on an ongoing or on-time basis. Services include short-term or ongoing custom publication services, editorial development, editorial services, design and layout, production management, circulation development, development of special supplements, and business strategies. Its division, Stratton Research, can provide valuable information on readership, membership, advertiser feedback, buying power and more.
Our services are custom designed to meet your needs and can include one or more of the above listed services.